We were pleased to read the constructive commentary (Micoulaud-Franchi & Fovet, 2018) on our original piece (Thibault & Raz, 2017). In this response, we build on the theoretical framework for studying neurofeedback that the commentators sketch out while pointing out potential caveats to adopting a neuroreductionist approach. (PsycINFO Database Record (c) 2018 APA, all rights reserved)